No one cares about your service.
Everyone want to help themselves first. So change the way you sell and talk to your (potential) customers.
Continuous Website Development
Bad first impression, slow website loading times, low quality content = high bounce rate & lack of trust in brand and products/services. Make it easy for the customer to find what they're looking for.
Generating Leads
Outside of cold calling, email marketing, and networking events, social media, digital marketing and now the metaverse are also other ways of bringing in new customers.
Prospect Information
Living in a data-driven world, having the insights and understanding how your prospects interact with your business is important.
Sales Library
For small and medium business owners, a lot of the time sales and marketing are seen as separate functions. But now, “touching base” or “dropping in” doesn't work as well as it used to. Prospects are busier now more than ever.
Forget the 4 P's - Here Comes the 4E's
Engagement, Experience, Exclusivity and Emotion. People don't buy products - they buy emotion. Why do you buy Apple products? Yes, the products are user friendly, and efficient for everyday use. But why not a cheaper brand? Because Apple sells exclusivity, status, and a challenge to the status quo.
AI & MarTech
Customers expect a personalized, convenient experience. MarTech (marketing & technology), using AI, is the only and the most effective tool to gather information about customers, while meeting these ever growing needs.
Media Monitoring & Analytics
Majority of conversations about businesses, brands and their products happen online. In order to understand the existing and new customers, monitoring and understanding these key insights can help businesses i.e. improve strategy, trend forecasting.
Build 1-on-1 relations - but don't be superficial
As humans and comsumers, we are emotional and we love experiences. The real engagement will not come from a Facebook contest in which users get prizes for likes. Your follower base, your likes might increase, but they won't stay if you don't engage them on an emotional level.